The ad aims to “put the Pop Art into driving” and builds on the success of the previous C’mons creatives.
The new TV campaign takes a style led approach showcasing the car through imagery reminiscent of the Pop Art Movement. Through a mix of static and moving shots, primary colours, the psychedelic ‘Run’ Gnarls Barkley soundtrack and the popular C’mons puppets who feature in key elements of the advertisement, the 40 second film helps show how Corsa puts the fun back into driving.
Andy Gilson, marketing director for Vauxhall, says: “Corsa remains one of the UK’s most popular small cars and we felt that Pop Art would be a great way to communicate the car’s style credentials in a fun contemporary way.”
The campaign will first appear on television on 1 February 2010 and was created by DLKW London with media planning through Carat, who retained the account earlier this month. The Pop Art theme will continue throughout the year with further TV, print, online activity and other communications.
Vauxhall returned to TV screens for the first time since parent company General Motors retracted its intention to sell the marque last month.