VCCP scoops £5m Trebor mints brief

Vallance Carruthers Coleman Priest (VCCP) has been handed the £5m advertising business for Cadbury Trebor Bassett’s mint brands after beating off competition from incumbent roster agency Euro RSCG Wnek Gosper Partners.

Vallance Carruthers Coleman Priest (VCCP) has been handed the &£5m advertising business for Cadbury Trebor Bassett’s mint brands after beating off competition from incumbent roster agency Euro RSCG Wnek Gosper Partners.

The account will initially cover Trebor’s flagship brands Extra Strong Mints and Softmints. It is likely that this will extend to other products, such as Trebor 24/7, now that VCCP has secured a position on the roster. Cadbury Trebor Bassett’s advertising is split between Publicis and Euro RSCG.

The decision to review its advertising is part of a move to revitalise the mint brands. The mint and gum market is becoming increasingly competitive. Wrigley launched Extra Mints this summer.

Trebor launched a range of new mint and gum products under the Trebor 24/7 brand earlier this year (MW November 28, 2002). However, it is understood that so far the range has struggled with a poor distribution (MW July 10).

Cadbury is also expected to develop new ranges of mint and gum products under the Adams name. It acquired the medicated confectionery company, which owns brands such as Halls Soothers, from Pfizer last year (MW December 19, 2002).

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now