VCCP wins 4 million Muller Rice account

Vallance Carruthers Coleman Priest has snatched the 4 million advertising account for Muller Rice to add to its recent Muller Corner win.

The agency pitched against TBALondon for the Muller Rice account and the win sees VCCP strengthening its grasp on Muller business. It was handed the advertising account for the 18 Muller Corner yoghurt business in early January.

TBWA won the combined Muller account in 2004 after a pitch against M&C Saatchi, Abbott Mead Vickers.BBDO and now defunct HHCL/Red Cell. The pitch was led by then marketing director Andrew Harrison.

Harrison is now chief executive of the RadioCentre. Muller Dairy’s marketing team is currently headed by marketing director Chris McDonough.

TBWA has created a number of key campaigns for Muller and helped develop the masterbrand strapline “Lead a Muller life”. Last year it created a television campaign for Muller Rice to reinforce the product’s credentials as a low fat snack.

The ads featured a traveller sent to Japan and the Ukraine to find a snack “as tasty and low in fat” as Muller Rice

Mediacom holds the planning buying account for Muller.

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