The Very Group’s top marketer on launching its ‘reimagined’ retail media network
The Very Group has launched a retail media proposition that claims to give brands the ability to turn “data into action”, according to the brand’s CCO Jessica Myers.
The Very Group, which owns digital retailers Very and Littlewoods, has launched a “reimagined” retail media proposition that is claims will give brands the ability to turn “data into action”.
The new retail media network Very Media Group, which launches today (17 September), aims to deliver “brand-centric, omnichannel campaigns” for brands and offer a suite of measurement tools.
“Very Media Group is a consolidation for us,” the brand’s chief customer officer Jessica Myers tells Marketing Week. “It is taking our existing and proven capabilities in retail media and elevating them to our ambition of being the choice retail media network for brands.”
