Very wants to position itself at the “heart of everyday life” as it rolls out a new creative platform celebrating the little moments that make up family life.
Looking to “supercharge its brand” and maintain momentum after a quarter of substantial customer growth, the online retailer hopes its new platform – ‘Life is this Very moment’ – will tap into a desire to celebrate the little things after a year of trauma caused by Covid-19. Very is also keen to highlight the breadth of its online department store offering and flexible payment methods, positioning the brand as a supportive presence for consumers.
“It’s an evolution of our previous brand platform and what we’re really trying to do is even more closely position our brand at the heart of everyday life,” says CMO Carly O’Brien, speaking exclusively to Marketing Week.
“We’re focusing in on those moments that make up the everyday. We know those moments resonate really strongly with our customers and we can all relate to them.”
Very’s first campaign developed by Grey London, the creative kicks off today (5 October) with the release of ‘Daisy’. The ad follows a young girl playing in the park as she describes all her favourite things about autumn, from roast potatoes and wearing pyjamas all day, to her treasured toy – a Hulk figurine complete with woolly scarf.