Vevo UK kicks off campaign to break emerging artist
Vevo UK has launched a campaign to promote up-and-coming British artist Labrinth. Read full article here.
Zeebox launches click-to-buy TV ad service
Jessica DaviesDual-screen social TV start-up Zeebox has launched a click-to-buy service designed to let viewers buy products directly from TV ads. Read full article here.
Q&A: Anthony Thomson, chairman, Metro Bank
Branwell JohnsonMetro Bank chairman and founder Anthony Thomson shares his thoughts with Marketing Week on Virgin Money entering the sector, Metro Bank’s key marketing channel and the brands he admires. https://www.youtube.com/watch?v=0i-8xbq2rxk
Browett’s move to Apple says good things about his work at Dixons
Rosie BakerApple has drawn some criticism for appointing Dixons’ current CEO John Browett as its director of retail, but more than anything, the move is a testament to the work Browett has done at the struggling electricals chain. Apple, which has notoriously high standards and impeccable taste would not be risking the high esteem in which […]
2023 marketing year in review: It’s been a bad year for…
Marketing Week ReportersFrom the purpose backlash and a crackdown on advertising vices to the decline of the meat-free category, 2023 has not been a good year for everyone in the marketing world.
‘We need the help of our competitors’: Yorkshire Tea on reinvigorating a declining category
Niamh CarrollYorkshire Tea has gained share to become the clear market leader in black tea, but as the top brand in a declining category it is now looking to fresh ways to stimulate growth in a contracting market.
Peter Field: Marketers are too disinvested in TV advertising
Chris SutcliffeTV is among the strongest media for landing effective advertising messages, argues analyst Peter Field – but “the god damn effective” channel remains undervalued compared to its nearest digital rivals considering the business outcomes it offers.
‘The penny has dropped’: Is purpose having a crisis of confidence?
Michaela JeffersonA few years ago purpose was seen as the solution to any brand problem. But now with even cheerleader-in-chief Unilever stepping back, where does purpose go next?
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