Vevo UK kicks off campaign to break emerging artist
Vevo UK has launched a campaign to promote up-and-coming British artist Labrinth. Read full article here.
Zeebox launches click-to-buy TV ad service
Jessica DaviesDual-screen social TV start-up Zeebox has launched a click-to-buy service designed to let viewers buy products directly from TV ads. Read full article here.
Q&A: Anthony Thomson, chairman, Metro Bank
Branwell JohnsonMetro Bank chairman and founder Anthony Thomson shares his thoughts with Marketing Week on Virgin Money entering the sector, Metro Bank’s key marketing channel and the brands he admires. https://www.youtube.com/watch?v=0i-8xbq2rxk
Browett’s move to Apple says good things about his work at Dixons
Rosie BakerApple has drawn some criticism for appointing Dixons’ current CEO John Browett as its director of retail, but more than anything, the move is a testament to the work Browett has done at the struggling electricals chain. Apple, which has notoriously high standards and impeccable taste would not be risking the high esteem in which […]
Pernod Ricard on ’empowering’ its marketers to communicate on sustainability
Niamh CarrollGreenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Soft skills trump functional marketing expertise, study finds
Charlotte RogersLeadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Marketing recruitment intent slows as cost concerns put brands off
Molly InnesExclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Danone eyes ‘selective price increases’ as volumes grow
Niamh CarrollDespite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.