Vevo UK has launched a campaign to promote up-and-coming British artist Labrinth. Read full article here.
Dual-screen social TV start-up Zeebox has launched a click-to-buy service designed to let viewers buy products directly from TV ads. Read full article here.
Metro Bank chairman and founder Anthony Thomson shares his thoughts with Marketing Week on Virgin Money entering the sector, Metro Bank’s key marketing channel and the brands he admires. https://www.youtube.com/watch?v=0i-8xbq2rxk
Apple has drawn some criticism for appointing Dixons’ current CEO John Browett as its director of retail, but more than anything, the move is a testament to the work Browett has done at the struggling electricals chain. Apple, which has notoriously high standards and impeccable taste would not be risking the high esteem in which […]
From the purpose backlash and a crackdown on advertising vices to the decline of the meat-free category, 2023 has not been a good year for everyone in the marketing world.
Yorkshire Tea has gained share to become the clear market leader in black tea, but as the top brand in a declining category it is now looking to fresh ways to stimulate growth in a contracting market.
TV is among the strongest media for landing effective advertising messages, argues analyst Peter Field – but “the god damn effective” channel remains undervalued compared to its nearest digital rivals considering the business outcomes it offers.
A few years ago purpose was seen as the solution to any brand problem. But now with even cheerleader-in-chief Unilever stepping back, where does purpose go next?