Masterfoods to sell white Maltesers

Marketing Week

Masterfoods is moving into the white chocolate market for the first time with the launch of white chocolate Maltesers, in an attempt to counter the imminent arrival of Nestlé Rowntree’s Kit Kat Kubes in the bite-size market. White chocolate Maltesers will be launched in September and will be in stores for the winter season. Maltesers […]


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