Viacom announces profits
Viacom, owner of MTV, Paramount Pictures and CBS, has announced net profits of 283m for the first quarter of 2003 compared to a loss of 710m for the same period last year. Turnover was up seven per cent to 3.87bn.
Viacom, owner of MTV, Paramount Pictures and CBS, has announced net profits of 283m for the first quarter of 2003 compared to a loss of 710m for the same period last year. Turnover was up seven per cent to 3.87bn.
Retailer Kwik-Fit has appointed MediaCom to handle its £4m media planning and buying account, after a head-to-head battle with OMD UK.
P&G’s spend on interactive marketing has tripled over the past year
Masterfoods is moving into the white chocolate market for the first time with the launch of white chocolate Maltesers, in an attempt to counter the imminent arrival of Nestlé Rowntree’s Kit Kat Kubes in the bite-size market. White chocolate Maltesers will be launched in September and will be in stores for the winter season. Maltesers […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
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