Viacom, owner of MTV, Paramount Pictures and CBS, has announced net profits of 283m for the first quarter of 2003 compared to a loss of 710m for the same period last year. Turnover was up seven per cent to 3.87bn.
Retailer Kwik-Fit has appointed MediaCom to handle its Â£4m media planning and buying account, after a head-to-head battle with OMD UK.
P&G’s spend on interactive marketing has tripled over the past year
Masterfoods is moving into the white chocolate market for the first time with the launch of white chocolate Maltesers, in an attempt to counter the imminent arrival of NestlÃ© Rowntree’s Kit Kat Kubes in the bite-size market. White chocolate Maltesers will be launched in September and will be in stores for the winter season. Maltesers […]
Five brands have been shortlisted for the 2021 Marketing Week Masters Brand of the Year, with the winner to be announced in October.
The shortlist for the Marketing Week Masters Brand of the Year has been revealed, and now it’s your chance to have a say in who wins.
As we make the transition from full remote working to hybrid workplaces, have brands done enough to address the reality of employee burnout and mounting stress after well over a year of lockdown?
Economist Grace Kite explains what econometric modelling is and how it can be used to “untangle” different sales drivers.