Viacom plans to float chain
Viacom, owner of the Blockbuster video stores, is planning to float the chain if it cannot find a buyer for the business, which it regards as non-core.
Viacom, owner of the Blockbuster video stores, is planning to float the chain if it cannot find a buyer for the business, which it regards as non-core.
Dr Pepper, the Coca-Cola Great Britain drinks brand, is to sponsor the second series of MTV prank show Punk’d, hosted by Ashton Kutcher. The first series had no sponsor.
The Chartered Institute of Marketing paper that Alan Mitchell covered in his article (MW January 22) argues that marketing communications have descended to a state of “pointless deluge”. The answer, argues the CIM, lies in moving to an “age of consent”. An age in which marketing communications are customer initiated, trust driven, maintained by a […]
Unilever Bestfoods has promoted its top marketer on savoury and dressings, Chris Springford, to managing director of Unilever Bestfoods Australasia. Springford was responsible for commissioning the controversial “slag of all snacks” Pot Noodle ad campaign during his time at Knorr. His replacement has yet to be appointed. Springford, who is business group director for savoury […]
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.