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Permission to make PR a powerful tool

Marketing Week

The Chartered Institute of Marketing paper that Alan Mitchell covered in his article (MW January 22) argues that marketing communications have descended to a state of “pointless deluge”. The answer, argues the CIM, lies in moving to an “age of consent”. An age in which marketing communications are customer initiated, trust driven, maintained by a […]

Unilever promotes Pot Noodle chief to top job

Marketing Week

Unilever Bestfoods has promoted its top marketer on savoury and dressings, Chris Springford, to managing director of Unilever Bestfoods Australasia. Springford was responsible for commissioning the controversial “slag of all snacks” Pot Noodle ad campaign during his time at Knorr. His replacement has yet to be appointed. Springford, who is business group director for savoury […]

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