Viacom, owner of the Blockbuster video stores, is planning to float the chain if it cannot find a buyer for the business, which it regards as non-core.
Dr Pepper, the Coca-Cola Great Britain drinks brand, is to sponsor the second series of MTV prank show Punk’d, hosted by Ashton Kutcher. The first series had no sponsor.
The Chartered Institute of Marketing paper that Alan Mitchell covered in his article (MW January 22) argues that marketing communications have descended to a state of “pointless deluge”. The answer, argues the CIM, lies in moving to an “age of consent”. An age in which marketing communications are customer initiated, trust driven, maintained by a […]
Unilever Bestfoods has promoted its top marketer on savoury and dressings, Chris Springford, to managing director of Unilever Bestfoods Australasia. Springford was responsible for commissioning the controversial “slag of all snacks” Pot Noodle ad campaign during his time at Knorr. His replacement has yet to be appointed. Springford, who is business group director for savoury […]
A firm believer that creativity can be taught, Cleese also notes that the people in charge of companies seldom understand the process.
Congratulations to all the winners of this year’s Marketing Week Masters awards, including Grand Prix winner Direct Line Group and Brand of the Year KFC.
With Christmas only two months away, confidence in personal finances, the wider economy and major purchase intention have all taken a “worrying” slip.
A decade long agency relationship built on trust and consistency convinced Ikea to run with its 2019 Christmas campaign ‘Silence the Critics’, despite the concept floundering in pre-production tests.