Viacom takes over sales for London bus TV screens

Viacom Outdoor is taking over as the sales house for on-bus screen network CrystalEyes, in an effort to boost the network’s revenue and attract global brands to the medium.

Viacom Outdoor is taking over as the sales house for on-bus screen network CrystalEyes, in an effort to boost the network’s revenue and attract global brands to the medium. Viacom’s focus on the medium comes as Berkshire-based CrystalEyes steps up its presence in the capital. It has screens on 320 London buses but plans to increase this to 1,000 by next April. It also has screens on 200 buses in the West Midlands.

Since 2001, Viacom – which holds the contract for all London bus advertising – has sub-contracted Media Initiatives Group to sell television-style ads on buses.

CrystalEyes business development director and co-founder Russell MacDonald says he hopes that bringing in Viacom in a direct sales capacity will help to attract more national advertisers. To support the advertising push, the company is planning to improve the quality of content that is shown on the screens and is in talks with a production company.

CrystalEyes was launched four years ago, but this is the company’s first major expansion drive. MacDonald says the intention was to start small with a long trial period to allow the company to test the logistics of the medium and the technology.

Recommended

High stakes, high definition

Marketing Week

Broadcasters and electronics companies are gearing up for the British launch of HDTV. They will have their work cut out making sure there is enough content and that prices are pitched to the mass market – but the looming DVD format war won’t h

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now