Unilever’s Keith Weed interviews Vice Media CEO and Cannes Lions Media Person of the Year Shane Smith.
Brands need to develop their media production skills and learn to work with media partners as young people increasingly reject traditional advertising, Vice Media CEO and co-founder Shane Smith has said.
Marketing Week Live is back at Olympia Central on the 27 and 28 April with a line-up of industry leading speakers from brands including John Lewis, Telefonica and Game, as well as our very own columnist Mark Ritson.
From nurturing a fierce curiosity in customer behaviour, to becoming more agile and honing their digital skills, marketers must be prepared to upskill if they want to futureproof their careers in 2021 and beyond.
We may be in the middle of a third lockdown, which has undoubtedly set back the job market once more, but make sure you’re ready and well placed for future opportunities as they will arise.
Mark Ritson, Helen Edwards and CMOs from Nationwide and KFC confirmed for a new March event called The Bottom Line that will deliver insight into what marketers should spend their time and money on.
Former Costa Coffee CMO Sarah Barron has been appointed to lead the restructured team, filling the role which has been vacant since ex-McDonald’s marketer Emily Somers departed last March.