Unilever’s Keith Weed interviews Vice Media CEO and Cannes Lions Media Person of the Year Shane Smith.
Brands need to develop their media production skills and learn to work with media partners as young people increasingly reject traditional advertising, Vice Media CEO and co-founder Shane Smith has said.
Marketing Week Live is back at Olympia Central on the 27 and 28 April with a line-up of industry leading speakers from brands including John Lewis, Telefonica and Game, as well as our very own columnist Mark Ritson.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the behavioural science challenge of reopening in a pandemic, to making sure charitable work is not forgotten when attention is elsewhere, it’s been another busy week. Here’s my take.
Brands must connect on an emotional level and understand they’re low on consumers’ priority list, which means you need to use the nuances of local languages and cultures.
From Coca-Cola laying out its plans for post-lockdown recovery to AB InBev launching an app to educate consumers about the beauty of beer, catch up on all this week’s biggest marketing news.
Marketing Week reviews the latest books and articles for marketers.