Vice strikes global partnerships
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Diageo set to ramp up Facebook activity
Russell ParsonsDiageo is set to ramp up the volume of Facebook campaigns for brands such as Smirnoff and Guinness after forming a partnership with the social network to explore new ways to engage with consumers.
IPTV is a scary prospect for old-school broadcasters
Lara O'ReillyIt really struck me when I attended the Royal Television Society’s convention in Cambridge this week just how threatened broadcasters feel by the arrival of connected TV services like Hulu, Google TV and Samsung Smart TV. Such services have been in development for some time but only now are the broadcasters evaluating IPTV’s real impact […]
LG Mobile loses marketing chief
Lara O'ReillyLG Mobile’s head of marketing Alex Windle has left the company, just weeks after launching one of the company’s biggest ever campaigns that it hoped would help recapture market share.
‘Premier league’ marketers: What brands can learn from elite sport
Marketing Week PartnerMarketers, like sportspeople, must focus on the ‘hard yards’ that make the moments of glory possible.
Why TikTok went into ‘professional mode’ to win B2B hearts
Marketing Week ReportersA LinkedIn takeover helped TikTok persuade marketers the social media app could become their new home for performance marketing.
Future Marketing Leaders 2023: George Rivers, Tesco
Marketing Week ReportersMarketing Week is proud to name Tesco’s George Rivers as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
One beauty brand on becoming a 25-year-old startup after ending exclusivity with Boots
Molly InnesHaving ended its retail exclusivity deal with Boots, Mark Hill Hair has appointed its first ever marketing director to steer the brand into a new era.
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