Vice strikes global partnerships
This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now.
This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now.
Diageo is set to ramp up the volume of Facebook campaigns for brands such as Smirnoff and Guinness after forming a partnership with the social network to explore new ways to engage with consumers.
It really struck me when I attended the Royal Television Society’s convention in Cambridge this week just how threatened broadcasters feel by the arrival of connected TV services like Hulu, Google TV and Samsung Smart TV. Such services have been in development for some time but only now are the broadcasters evaluating IPTV’s real impact […]
LG Mobile’s head of marketing Alex Windle has left the company, just weeks after launching one of the company’s biggest ever campaigns that it hoped would help recapture market share.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.