Vice’s Shane Smith on content marketing pitfalls, tech trends and disruption
Unilever’s Keith Weed interviews Vice Media CEO and Cannes Lions Media Person of the Year Shane Smith.
The Economist on how social media is ‘critical’ to doubling circulation profits
Leonie RoderickThe Economist has stressed the importance of social media, crediting its social activity as a ‘critical component’ in doubling the profitability of its circulation business over the last four years.
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How OnePlus is taking on the mobile giants
Jonathan BaconCo-founder Carl Pei on how the brand is taking on Apple with its high-end, low-price products and word-of-mouth marketing strategy.
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Can The Independent’s subscription app lure readers away from its free website?
Leonie RoderickThe Independent has launched a subscription app in a bid to get its “loyal” print readership to switch over and embrace the “virtual version” of its newspaper.
Lacking in ‘craveability’: Subway overhauls brand to bring it ‘into the future’
Niamh CarrollAfter undertaking extensive consumer research, Subway has overhauled its menu to make it more tempting and prevent “order paralysis”, the first step in its wider transformation plan.
Oystercatchers chair launches Suki’s Steps to raise money for Macmillan
Lucy TesserasSuki Thompson, the founder of Let’s Reset and Oystercatchers chair, has launched a charity walk to raise funds for Macmillan Cancer Support.
Marketing salaries, media trust, budgets: 5 interesting stats to start your week
Rachel LawlerWe arm you with all the numbers you need to tackle the week ahead.
Marketoonist on notification fatigue
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here