Vice’s Shane Smith on content marketing pitfalls, tech trends and disruption
Unilever’s Keith Weed interviews Vice Media CEO and Cannes Lions Media Person of the Year Shane Smith.
The Economist on how social media is ‘critical’ to doubling circulation profits
Leonie RoderickThe Economist has stressed the importance of social media, crediting its social activity as a ‘critical component’ in doubling the profitability of its circulation business over the last four years.
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How OnePlus is taking on the mobile giants
Jonathan BaconCo-founder Carl Pei on how the brand is taking on Apple with its high-end, low-price products and word-of-mouth marketing strategy.
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Can The Independent’s subscription app lure readers away from its free website?
Leonie RoderickThe Independent has launched a subscription app in a bid to get its “loyal” print readership to switch over and embrace the “virtual version” of its newspaper.
Marketing Week Top 100 2021: The top marketers in media and telecoms
Marketing Week ReportersMarketing Week reveals the top 10 marketers in media and telecoms, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
Celebrating effective leadership and IPO lessons: Your Marketing Week
Russell ParsonsAt the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From revealing the Top 100 most effective marketers to gaining lessons from brands undergoing an IPO, it’s been a busy week. Here is my take.
Inside Boots’ mission to create a ‘world class media agency’
Charlotte RogersThe high street retailer is introducing an advertising offering for brands, spanning campaign planning, creative development and measurement, a move CMO Pete Markey describes as “central” to the Boots marketing strategy.
Marketing Week Top 100 2021: The top marketers in general retail
Marketing Week ReportersMarketing Week reveals the top 10 marketers in general retail, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.