Vice’s Shane Smith on content marketing pitfalls, tech trends and disruption
Unilever’s Keith Weed interviews Vice Media CEO and Cannes Lions Media Person of the Year Shane Smith.
The Economist on how social media is ‘critical’ to doubling circulation profits
Leonie RoderickThe Economist has stressed the importance of social media, crediting its social activity as a ‘critical component’ in doubling the profitability of its circulation business over the last four years.
7 Comments
How OnePlus is taking on the mobile giants
Jonathan BaconCo-founder Carl Pei on how the brand is taking on Apple with its high-end, low-price products and word-of-mouth marketing strategy.
1 Comment
Can The Independent’s subscription app lure readers away from its free website?
Leonie RoderickThe Independent has launched a subscription app in a bid to get its “loyal” print readership to switch over and embrace the “virtual version” of its newspaper.
Mark Ritson to host webinar offering advice for marketers during coronavirus
Marketing Week ReportersMarketing Week columnist Mark Ritson will host a new webinar providing practical advice on how to prevail in the time of Covid-19.
‘Keeping you safe’: Tesco campaign urges shoppers to social distance
Charlotte RogersShot on a two-day turnaround, the new campaign explains the social distancing measures the supermarket is taking to keep shoppers safe amid the Covid-19 outbreak.
Olympics, Diageo, coronavirus: 5 things that mattered this week and why
Marketing Week ReportersAs the UK goes into lockdown amid the escalating coronavirus crisis, we round-up the biggest news from the week including what the Olympics’ postponement means for sponsors and how Nike is planning to come back stronger.
In these times of crisis, marketers must bow down to the COO
Cheryl CalverleyAs the coronavirus pandemic takes hold, marketers must realise that – for once – supply trumps demand.