The Economist has stressed the importance of social media, crediting its social activity as a ‘critical component’ in doubling the profitability of its circulation business over the last four years.
Co-founder Carl Pei on how the brand is taking on Apple with its high-end, low-price products and word-of-mouth marketing strategy.
The Independent has launched a subscription app in a bid to get its “loyal” print readership to switch over and embrace the “virtual version” of its newspaper.
Marketing Week columnist Mark Ritson will host a new webinar providing practical advice on how to prevail in the time of Covid-19.
Shot on a two-day turnaround, the new campaign explains the social distancing measures the supermarket is taking to keep shoppers safe amid the Covid-19 outbreak.
As the UK goes into lockdown amid the escalating coronavirus crisis, we round-up the biggest news from the week including what the Olympics’ postponement means for sponsors and how Nike is planning to come back stronger.
As the coronavirus pandemic takes hold, marketers must realise that – for once – supply trumps demand.