The Economist has stressed the importance of social media, crediting its social activity as a ‘critical component’ in doubling the profitability of its circulation business over the last four years.
Co-founder Carl Pei on how the brand is taking on Apple with its high-end, low-price products and word-of-mouth marketing strategy.
The Independent has launched a subscription app in a bid to get its “loyal” print readership to switch over and embrace the “virtual version” of its newspaper.
Brands including Just Eat, Tesco and Mars put forward a team for last week’s event, which was described as the “de facto welcome back” for the industry, following 18 months of Covid-19.
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Cutts joined HSBC in 2017 following lengthy stints at a number of major brands, including GSK, Mondelez and Meito-Adams.
Heinz is launching a campaign to promote the versatility and health credentials of baked beans, as it pays homage to its famous strapline while “evolving conversations” around the brand.