The Victoria & Albert Museum has appointed digital agency Code to develop a website for its forthcoming Leonardo da Vinci exhibition. The Manchester based agency was appointed following a competitive pitch. It will produce an online slide show of Leonardo’s notebooks, as well as images of his work. The exhibition opens in September, with the website live from August.
The broadcaster is prioritising digital growth over more traditional TV ratings as it looks to “survive and thrive in a digital world”.
Markey takes on a new role as CMO at Boots following the departure of marketing director Helen Normoyle.
Covid-19 has accelerated the shift to digital in the market research sector, but balance is needed to ensure brands retain the human touch.
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