Video: Camelot insight chief Nick Bonney on proving data’s value

Camelot head of insight Nick Bonney believes the data community still has a job to do in promoting the contribution of data insight to the bottom line. 

As a judge for the Marketing Week Data Strategy Awards 2014 Bonney is impressed by the entries from companies who do not have a direct relationship with the customer but have found clever, inventive ways of gathering data.The awards will be held on 6 February at the London Lancaster hotel. For booking details call Nikita Wolski on 0207 970 4534.




O2 Be More Dog

O2 assembles new marketing and insight team

Lara O'Reilly

O2’s recently appointed top marketer Nina Bibby has made three senior hires from parent company Telefonica, Manchester City and Paddy Power as the mobile operator looks to place customer insight at the heart of its marketing strategy to maintain market share as the battle to recruit 4G customers heats up in 2014.