Video: Camelot insight chief Nick Bonney on proving data’s value

Camelot head of insight Nick Bonney believes the data community still has a job to do in promoting the contribution of data insight to the bottom line. 

As a judge for the Marketing Week Data Strategy Awards 2014 Bonney is impressed by the entries from companies who do not have a direct relationship with the customer but have found clever, inventive ways of gathering data.The awards will be held on 6 February at the London Lancaster hotel. For booking details call Nikita Wolski on 0207 970 4534.


brightcove.createExperiences();

Recommended

O2 Be More Dog

O2 assembles new marketing and insight team

Lara O'Reilly

O2’s recently appointed top marketer Nina Bibby has made three senior hires from parent company Telefonica, Manchester City and Paddy Power as the mobile operator looks to place customer insight at the heart of its marketing strategy to maintain market share as the battle to recruit 4G customers heats up in 2014.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now