Video: Data Strategy Awards winners celebrate
Winners at Marketing Week’s Data Strategy Awards, including Grand Prix title holder Channel 4 and Data Professional of the Year Zoe Eastwood, explain what taking a trophy means to them and their teams.
SABMiller switches to global marketing approach
Seb JosephSABMiller is switching the focus of its marketing and innovation teams from regional to global initiatives to allow best practice to be shared more effectively.
Breakthrough Breast Cancer launches first social media fundraising campaign
Sarah VizardBreakthrough Breast Cancer is launching its first social media fundraising campaign as it looks to encourage its Twitter and Facebook audiences to donate to the charity, rather than just ‘liking’ and ‘retweeting’ posts.
Video: Data Strategy Awards winners on key trends
Josie AllchinData Strategy Awards winners expect trends such as “small data” and mobile and geo-location initiatives to emerge during the coming year. Watch what these experts had to say after carrying off their trophies at the recent awards gala evening.
The Language of Effectiveness report 2023
Charlotte RogersFaced with a worsening cost crisis, soaring inflation and recession, this report explores how marketers can demonstrate the tangible impact of their activity so they can make a compelling case for investment, even as budgets are squeezed.
Mars CEO: Attacks on brand purpose are ‘nonsense’
Niamh CarrollDismissing its critics, Mars’s CEO believes brand purpose is an essential tool for “quality” companies in both talent acquisition and driving profit.
Steve Challouma returns to marketing as CMO of Birds Eye owner
Lucy TesserasHe takes on the CMO role at Nomad Foods after three years running Birds Eye’s UK and Ireland business.
Meta, John Lewis, Mars: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
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