SABMiller is switching the focus of its marketing and innovation teams from regional to global initiatives to allow best practice to be shared more effectively.
Breakthrough Breast Cancer is launching its first social media fundraising campaign as it looks to encourage its Twitter and Facebook audiences to donate to the charity, rather than just ‘liking’ and ‘retweeting’ posts.
Data Strategy Awards winners expect trends such as “small data” and mobile and geo-location initiatives to emerge during the coming year. Watch what these experts had to say after carrying off their trophies at the recent awards gala evening.
A LinkedIn takeover helped TikTok persuade marketers the social media app could become their new home for performance marketing.
Marketing Week is proud to name Tesco’s George Rivers as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
Having ended its retail exclusivity deal with Boots, Mark Hill Hair has appointed its first ever marketing director to steer the brand into a new era.
Despite increasing prices, the footwear brand says it has “not seen any impact” on sales in the UK and EMEA, but the US continues to drag down its overall performance.