Video: Data Strategy Awards winners celebrate
Winners at Marketing Week’s Data Strategy Awards, including Grand Prix title holder Channel 4 and Data Professional of the Year Zoe Eastwood, explain what taking a trophy means to them and their teams.
Winners at Marketing Week’s Data Strategy Awards, including Grand Prix title holder Channel 4 and Data Professional of the Year Zoe Eastwood, explain what taking a trophy means to them and their teams.
SABMiller is switching the focus of its marketing and innovation teams from regional to global initiatives to allow best practice to be shared more effectively.
Breakthrough Breast Cancer is launching its first social media fundraising campaign as it looks to encourage its Twitter and Facebook audiences to donate to the charity, rather than just ‘liking’ and ‘retweeting’ posts.
Data Strategy Awards winners expect trends such as “small data” and mobile and geo-location initiatives to emerge during the coming year. Watch what these experts had to say after carrying off their trophies at the recent awards gala evening.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?