Video: Data Strategy Awards winners celebrate
Winners at Marketing Week’s Data Strategy Awards, including Grand Prix title holder Channel 4 and Data Professional of the Year Zoe Eastwood, explain what taking a trophy means to them and their teams.
SABMiller switches to global marketing approach
Seb JosephSABMiller is switching the focus of its marketing and innovation teams from regional to global initiatives to allow best practice to be shared more effectively.
Breakthrough Breast Cancer launches first social media fundraising campaign
Sarah VizardBreakthrough Breast Cancer is launching its first social media fundraising campaign as it looks to encourage its Twitter and Facebook audiences to donate to the charity, rather than just ‘liking’ and ‘retweeting’ posts.
Video: Data Strategy Awards winners on key trends
Josie AllchinData Strategy Awards winners expect trends such as “small data” and mobile and geo-location initiatives to emerge during the coming year. Watch what these experts had to say after carrying off their trophies at the recent awards gala evening.
Why TikTok went into ‘professional mode’ to win B2B hearts
Marketing Week ReportersA LinkedIn takeover helped TikTok persuade marketers the social media app could become their new home for performance marketing.
Future Marketing Leaders 2023: George Rivers, Tesco
Marketing Week ReportersMarketing Week is proud to name Tesco’s George Rivers as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
One beauty brand on becoming a 25-year-old startup after ending exclusivity with Boots
Molly InnesHaving ended its retail exclusivity deal with Boots, Mark Hill Hair has appointed its first ever marketing director to steer the brand into a new era.
Dr Martens credits brand strength for price hikes having ‘limited impact’ on sales
Chris SutcliffeDespite increasing prices, the footwear brand says it has “not seen any impact” on sales in the UK and EMEA, but the US continues to drag down its overall performance.
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