Volkswagen has taken inspiration from the award-winning video for A-Ha’s breakthrough 1985 hit ‘Take on Me’ for a US ad pushing its maintenance service.
Dunkin’ Donuts is making a return to the UK after pulling out of its first attempt in the mid-1990s.
Blackpool tourism chiefs are launching a digital push to promote the “uniqueness” of the seaside resort, as the town continues to be dogged by the perception it is a haven for binge-drinking partygoers.
M&S has highlighted its brand and product proposition, personalisation and data, and modernising its store estate and supply chain as key focus areas for the next two years.
By working up to investing in brand building – rather than adhering to the 60:40 rule – are small businesses on the road to success or setting themselves up to fail?
Addressing marketing’s lack of socio-economic diversity could be the key to creating a more inclusive industry in general. However, making a difference starts with taking practical steps.
It takes courage to challenge the status quo and drive change but marketers are increasingly bowing to the pressure of the C-suite, which needs to stop.