Volkswagen has taken inspiration from the award-winning video for A-Ha’s breakthrough 1985 hit ‘Take on Me’ for a US ad pushing its maintenance service.
Dunkin’ Donuts is making a return to the UK after pulling out of its first attempt in the mid-1990s.
Blackpool tourism chiefs are launching a digital push to promote the “uniqueness” of the seaside resort, as the town continues to be dogged by the perception it is a haven for binge-drinking partygoers.
Google might have an 80% share of the search market, but as the investigation by the US Department of Justice will no doubt show there are now many more ways people find information online.
Corporate-NGO partnerships have become increasingly important as brands seek to live up to their purpose during a year characterised by Covid-19 and global calls for social justice.
Reflecting on delivering 12 consecutive quarters of growth, Premier Foods CMO Yilmaz Erceyes says he would rather have a brilliant proposition over a multi-million pound marketing budget any day.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here