Video: Game Retail’s Fred Prego on data and creativity
Game Retail insight and reward director Fred Prego on the link between data and creativity and on how small businesses can benefit from data mining.
Fred Prego is a judge for the 2014 Marketing Week Data Strategy Awards. The awards will be held on 6 February at the London Lancaster hotel. For booking details call Nikita Wolski on 0207 970 4534.
Watch more Data Strategy Awards judges:
Livebookings marketer Gemma Carver on overcoming fear of ‘big data’
Action for Children data scientist Darren Robertson on finding data talent
Travelodge marketer Catriona Kempston on data mining