Marketing Week visitied Somo and spoke to the mobile solution agency’s drone experts Maani Safa, vice president of creative and innovation, and Naji El-Arifi, product innovation manager, to discover whether drones have a marketing use case or if they are just a geeky gimmick.
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Video: Why marketers should begin thinking about their drone strategy.
Latest ad for Virgin Media uses Usain Bolt to promote Premier League.
Metcalfe’s Food Company, the business founded by former Pret a Manger owner Julian Metcalfe, is bringing its Skinny Topcorn popcorn brand to TV screens for the first time as part of a major push to become more mainstream.
Morrisons has bolstered its marketing team with the addition of former Thomas Cook marketer Mike Hoban.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Pepsi ushering in a “new era” with its logo revamp to revealing the biggest skills deficit in marketing teams, it’s been a busy week. Here is my take.
An unrivalled group of marketers in number, seniority and expertise will determine the shortlist and winners of this year’s awards.
The challenger bank’s director of brand and marketing tells Marketing Week how important customer experience was when building the brand from scratch, and why doing right by customers is a competitive advantage when times are tough.
There are countless ways the metaverse may affect how we live, work and play – but with the future still unwritten, how should marketers plan for it?
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