Marketing Week visitied Somo and spoke to the mobile solution agency’s drone experts Maani Safa, vice president of creative and innovation, and Naji El-Arifi, product innovation manager, to discover whether drones have a marketing use case or if they are just a geeky gimmick.
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Video: Why marketers should begin thinking about their drone strategy.
Latest ad for Virgin Media uses Usain Bolt to promote Premier League.
Metcalfe’s Food Company, the business founded by former Pret a Manger owner Julian Metcalfe, is bringing its Skinny Topcorn popcorn brand to TV screens for the first time as part of a major push to become more mainstream.
Morrisons has bolstered its marketing team with the addition of former Thomas Cook marketer Mike Hoban.
The average tenure for a CMO at the US’s top 100 advertisers fell again in 2023 to 3.1 years, or 37 months.
Morrisons is trialling the personalised, AI-powered initiative, which rewards shoppers for purchasing particular brands they select from a list, something it says will provide value for both the consumer and brands.
Newly appointed chief brand officer Ije Nwokorie will take over as CEO next year.
The direct-to-consumer flower business is reducing its marketing spend as it shifts its focus from growth to profitability, following £100m in operating losses last year.