Video: Judges discuss trends in Engage Awards 2014 entries

Engage Awards judges describe the big marketing trends identifed from reading the high calibre entries for the Marketing Week Engage Awards 2014.


Engage Awards judges, including commercial director of Odeon Andy Edge, Arsenal FC commercial director Tom Fox and PepsiCo Europe head of marketing and innovation Patrick Kalotis discuss the big themes emerging from a close study of this year’s Engage Awards entries.

The Engage Awards 2014, in association with YouGov, will be held on June 26 at Grosvenor House, London. Find booking details here.



Carlsberg’s premiumisation push lifts revenue

Seb Joseph

Carlsberg Group has hailed campaigns to position brands such as Carlsberg and Somerbsy as premium and help sell them at a high price, therefore maintaining value sales in its latest quarter despite declining volumes worldwide.


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