Video: Just Eat insight chief Paul Cook on customer-led marketing

Head of global insight for Just Eat Paul Cook argues that companies are sitting on plenty of data but allowing marketers day-to-day access is not necessarily a priority and this must change. 


Head of global insight for Just Eat Paul Cook is a judge for the 2014 Marketing Week Data Strategy Awards. The awards will be held on 6 February at the London Lancaster hotel. For booking details call Nikita Wolski on 0207 970 4534. Find more videos of Data Strategy judges here.


Ruth Mortimer

Realise the enormous untapped potential in our small businesses

Ruth Mortimer

Small is beautiful. And it can be lucrative too. Especially if you’re a small or medium-sized business, according to new research from the Advertising Association. For every £1 that an SME spends on advertising, the resulting growth in turnover is approximately eight times as great as it is for larger firms.