Video: Livebookings marketer Gemma Carver on overcoming fear of ‘big data’
Livebookings group marketing director Gemma Carver urges marketers not to be intimidated from gathering and mining data by perceptions of ’big data’ and also points out that impressive operational efficiencies can be derived from data interrogation.
Gemma Carver is a judge for the 2014 Marketing Week Data Strategy Awards. The awards will be held on 6 February at the London Lancaster hotel. For booking details call Nikita Wolski on 0207 970 4534.
Watch more Data Strategy Awards judges:
Game Retail’s Fred Prego on data and creativity
Action for Children data scientist Darren Robertson on finding data talent
Travelodge marketer Catriona Kempston on data mining