Marketing Week speaks to O2 Money commercial director Simon Cottenham and O2’s head of product for mobile payments Nathan Cushnie about how the new mobile payments app, O2 Wallet, will work for users and partner brands.
O2 Wallet is set to launch in the UK by the end of 2011.
https://www.youtube.com/watch?v=EBdX–hHKq4
McDonald’s is launching the latest phase of its brand campaign with an ad that aims to highlight how its products are an “iconic” part of British people’s lives.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?