It is also the first time the online only grocer has had a presence on the high street and could mark a new direction for the grocer.
Ocado’s marketing director Matt Knight says any future initiatives will depend on how people react to the London trial.
“We are a company that prides itself on innovation. This is a way of demonstrating this and showcasing Ocado’s mobile platforms but it’s a trial and the main objective is to get people excited about our mobile platforms and remind them that it’s something they can use on the move, not just at home at their computer,” he says.
“It’s a way of making Ocado physical in an unusual eye catching way. We want to be led by our customers and how they feel about it and will look in to other ways of using it.”