Red Bull’s branded mission to send a sky diver plummeting from the highest ever point a human has free-falled from also smashed records for live online viewing yesterday (14 October).
Some of the biggest names in UK retail have warned the sector’s marketers to prioritise personalisation, localisation and building trust to succeed in the “new era of retail”.
A few weeks ago, the late TV presenter Jimmy Savile was seen largely by the British public as a national treasure. Now his personal brand that supports the work of two charities – The Jimmy Savile Charitable Trust and Jimmy Savile Stoke Mandeville Hospital Charitable Trust – is being questioned after a series of allegations of abuse of young girls.
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Cutts joined HSBC in 2017 following lengthy stints at a number of major brands, including GSK, Mondelez and Meito-Adams.
Heinz is launching a campaign to promote the versatility and health credentials of baked beans, as it pays homage to its famous strapline while “evolving conversations” around the brand.
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