Video Q&A: EE CEO Olaf Swantee
Marketing Week travels to EE’s employee brand immersion event “EE Live” and speaks to CEO Olaf Swantee about how the company hopes to leverage its staff to get consumers to engage with the new brand.
Red Bull brand boosted by space skydive
Lara O'ReillyRed Bull’s branded mission to send a sky diver plummeting from the highest ever point a human has free-falled from also smashed records for live online viewing yesterday (14 October).
‘Fresh ideas’ needed for success in retail
Rosie BakerSome of the biggest names in UK retail have warned the sector’s marketers to prioritise personalisation, localisation and building trust to succeed in the “new era of retail”.
Savile is a cautionary note for brand’s celebrity links
Ruth MortimerA few weeks ago, the late TV presenter Jimmy Savile was seen largely by the British public as a national treasure. Now his personal brand that supports the work of two charities – The Jimmy Savile Charitable Trust and Jimmy Savile Stoke Mandeville Hospital Charitable Trust – is being questioned after a series of allegations of abuse of young girls.
Efficient marketing and CMO tenure: Your Marketing Week
Lucy TesserasAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix subscribers climb after password sharing crackdown
Grace GollaschNetflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why we go to Iceland’: Iceland tweaks long-running brand slogan
Niamh Carroll‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
Marketers on the ‘perfect blend’ of internal talent and external expertise
Ellen HammettIn a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?