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Keep it simple, stupid

Rosie Baker

Keep it simple, stupid or K.I.S.S., if you like acronyms, is one of the oldest rules in the book, but one that is becoming more rather than less important to marketers as retail gets more competitive and technology encroaches on every aspect of consumer experience.

Birdseye

Birds Eye up for sale

Seb Joseph

Iglo Group, the company that owns fish finger maker Birds Eye, is being put up for sale with a price tag of up to £2.5bn.

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