Keep it simple, stupid or K.I.S.S., if you like acronyms, is one of the oldest rules in the book, but one that is becoming more rather than less important to marketers as retail gets more competitive and technology encroaches on every aspect of consumer experience.
Iglo Group, the company that owns fish finger maker Birds Eye, is being put up for sale with a price tag of up to £2.5bn.
The Co-op says it is its ‘duty’ to provide more discounts for customers in response to economic uncertainty, despite impact on profit.
Omicron, rising inflation and supply chain disruption have taken their toll on overall marketing budget growth, but spend on market research is on the rise.
The FMCG giant has reduced marketing spend as a percentage of sales by 80 basis points, while driving a 6% increase in net sales.
Revolut is in the process of hiring 45 marketers and sees the expansion of its marketing team as a key element in its bid to become market leader.
Ellie Norman has stepped down from the role ahead of taking on a new challenge.