Marketing Week has launched the first issue of a new quarterly magazine segment, PR Strategy, to explore the role that communications plays in marketing and business strategy.
Marketing directors that want to step up to become chief marketing officers need to understand how all areas of the business work, according to several that have successfully made the jump.
McDonald’s global CEO Jim Skinner is to retire after seven years in the role, handing control of the fast food chain to current president and chief operating officer Don Thompson.
TUI is looking to build confidence as the travel sector begins to reopen with a multi-million pound campaign aimed at inspiring holiday nostalgia.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the squeeze on marketing roles to the question of loyalty, it’s been a busy week.
Ahead of the new season kicking off on Sunday, the sport’s marketing boss Ellie Norman discusses racing, racism and responsibility.
From the Facebook ad boycott to the top 100 brands, catch up on all this week’s biggest marketing news.