Marketing Week has launched the first issue of a new quarterly magazine segment, PR Strategy, to explore the role that communications plays in marketing and business strategy.
Marketing directors that want to step up to become chief marketing officers need to understand how all areas of the business work, according to several that have successfully made the jump.
McDonald’s global CEO Jim Skinner is to retire after seven years in the role, handing control of the fast food chain to current president and chief operating officer Don Thompson.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From learning to speak up as a junior marketer to IAG Cargo’s transformation, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
From Coca-Cola dialling down its Olympics activations and Unilever trying to calm the row surrounding Ben & Jerry’s, to the shortlist being revealed for the Marketing Week Masters awards, catch up on this week’s biggest marketing news.
Bringing econometrics fully in-house can work for some brands, but finding a balance between external expertise and internal knowledge works best at insurer Aviva.
The new ‘Not your mother’s Tiffany’ campaign has angered the brand’s older customers, but this is new owner LVMH’s tried and tested formula for refreshing tired fashion labels for new consumers.