Marketing Week catches up with Levi Roots, Dragons’ Den entrepreneur and founder of Reggae Reggae Sauce, at the launch of the brand’s partnership with KFC. Hear what he has to say about marketing his brand and where he plans to take it next.
https://www.youtube.com/watch?v=rWFPWHoMBpY
Marketing Week has launched the first issue of a new quarterly magazine segment, PR Strategy, to explore the role that communications plays in marketing and business strategy.
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