Video: eBay Q&A
The death of the chief marketing officer? I don’t like the sound of that. But the CMO role is ready for burial, claims academic Dominique Turpin, Nestlé professor and president of the International Institute of Management Development in Lausanne, Switzerland.
‘It truly is a new era at Microsoft,’ chief executive Steve Ballmer recently claimed in his annual letter to shareholders.
One hundred marketers across 10 category groupings have been awarded a place in Marketing Week’s 2023 Top 100, sponsored by Digitas.
The latest instalment in our State of Market Research series looks at four times when market research has made a real difference to an organisation – and the lessons that can be learned from it.
We arm you with all the numbers you need to tackle the week ahead.
Following a split between its US-based cereal business and global snacking organisation, Kellogg Company is negotiating a new brand architecture.