Stobart Group, the logistics company, has secured the naming rights to this year’s Rugby Super League.
Kraft is gearing up to take on rival, Nutella in the breakfast spread market, by combining its Cadbury chocolate and Philadelphia Light brands to launch a new chilled chocolate spread.
Twitter is now able to censor posts on a country-by-country basis, instead of blocking them across the entire network, stirring concerns over freedom of speech with dissenting users of the service planning a one-day boycott. See full article here.
Ellie Norman has stepped down from the role ahead of taking on a new challenge.
Boots’ CMO Pete Markey believes marketers must create a narrative around marketing to help demystify it to other functions, which helps finance “want to get it”, says CFO Michael Snape.
Iceland has promoted former head of customer and marketing, Caspar Nelson, to the resurrected marketing director position.
Hotel Chocolat has grown revenues by 40% in the first half of its financial year, with its digital strategy, subscription offer and loyalty scheme driving customer acquisition in all markets.