The Advertising Association (AA) has appointed Cilla Snowball as its first female chairman.
Mumsnet is offering brands more opportunities to get its members’ official endorsement with the revamp of its product reviews section.
King of Shaves is launching a subscription model to sell its razors and blades direct to customers in a bid to appeal to cash strapped men and build loyalty ahead of a multimillion pound marketing push next year.
ISBA’s director of agency services believes pitches have become “more frequent, more complex and more costly”, to the detriment of both advertisers and their agencies.
A renewed look at talent is “vital” for the future success of the industry as brands, agencies and media owners “struggle” to attract and retain staff, says AA president and Tesco chief customer officer Alessandra Bellini.
Diageo increased marketing investment by 27% in the six months to the end of last year, ahead of sales growth, as it looks to build the business for the future.
A cornerstone of marketing theory for more than 100 years, are brands taking the funnel concept too literally, or should they flex to reflect customer journeys in 2022?