Video Viewpoint: Brands and behaviour change

Rosie Baker analyses the struggles brands face when trying to change consumer behaviour, especially with regards to sustainabilty, citing recent activity by Unilever and Marks & Spencer.



King of Shaves

King of Shaves launches subscription model

Rosie Baker

King of Shaves is launching a subscription model to sell its razors and blades direct to customers in a bid to appeal to cash strapped men and build loyalty ahead of a multimillion pound marketing push next year.