Video Viewpoint: Clarks
Watch the video below to see MaryLou Costa’s opinion on the shoe brand’s change in direction.
Video:
MaryLou, Clarks
Click here to read what reporter Rosie Baker has to say about Clarks association with music.
Watch the video below to see MaryLou Costa’s opinion on the shoe brand’s change in direction.
MaryLou, Clarks
Click here to read what reporter Rosie Baker has to say about Clarks association with music.
Carte Noire has launched its first television push since 2002 with an interactive spot on Channel 4’s on-demand platform, 4OD. The TV spot, which will premier tomorrow (5 November), features actors Joseph Fiennes, Dominic West and Greg Wise reading seductive passages from Penguin fiction while asking women, “How do you like your coffee?”. The campaign […]
Marks & Spencer has revealed its Christmas ad campaign starring all the X-Factor finalists, including Misha B, Little Mix and Frankie Cocozza. The ad aired for the first time yesterday, (Sunday 6 November) during the results show which saw boy band The Risk and Johnny Robinson voted off. Both appear in the first ad, but […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Nestlé declaring “growth is back” to two brands hiring their first CMOs, it’s been a busy week. Here is my take.
The CMA’s analysis into loyalty pricing is still ongoing, but it says it is “unlikely” to conclude that supermarkets are unfairly inflating non-loyalty pricing to make their member pricing appear more attractive.
Oatly CEO’s told investors it would refocus on its “reason for being” and be “slightly less self-indulgent” in how it uses its brand voice.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.