Video Viewpoint: Clarks
Watch the video below to see MaryLou Costa’s opinion on the shoe brand’s change in direction.
Video:
MaryLou, Clarks
Click here to read what reporter Rosie Baker has to say about Clarks association with music.
Watch the video below to see MaryLou Costa’s opinion on the shoe brand’s change in direction.
MaryLou, Clarks
Click here to read what reporter Rosie Baker has to say about Clarks association with music.
Carte Noire has launched its first television push since 2002 with an interactive spot on Channel 4’s on-demand platform, 4OD. The TV spot, which will premier tomorrow (5 November), features actors Joseph Fiennes, Dominic West and Greg Wise reading seductive passages from Penguin fiction while asking women, “How do you like your coffee?”. The campaign […]
Marks & Spencer has revealed its Christmas ad campaign starring all the X-Factor finalists, including Misha B, Little Mix and Frankie Cocozza. The ad aired for the first time yesterday, (Sunday 6 November) during the results show which saw boy band The Risk and Johnny Robinson voted off. Both appear in the first ad, but […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
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In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?