Video viewpoint: Debenhams’ multiplatform retail
Marketing Week reporter Rosie Baker talks through multiplatform retail in light of the new Debenhams in-store service, “Debenhams Extra”.
https://www.youtube.com/watch?v=W66JPcZ4kUA
P&G attributes sales rise to increased prices and marketing
Rosie BakerProcter & Gamble says price rises and increased marketing spend helped boost global revenue in its fourth quarter despite difficult economic conditions in the US and Europe.
Businesses need to stick their necks out
Marketing WeekThis week has been the most frustrating I can remember for a long time. After almost two years working on a major piece of innovation, we have been stopped by the global category powers, who remain unconvinced with my quantitative concept testing scores. We cannot progress to launch. The computer says no. This is not […]
Aegon restructures marketing in preparation for product push
Russell ParsonsInvestment firm Aegon has restructured its marketing set up to exploit upcoming regulatory changes that will likely increase the pool of prospective customers.
Want to invest in your future? Make ageism a thing of the past
Jonathan DurdenOlder talent represents a bargain for brands, with priceless wisdom and focused creativity outweighing the price tag.
‘Discipline in the kitchen, magic on the plate’: How KP Snacks’ marketing transformation has enabled growth
Niamh CarrollStreamlined processes, the principles of Ehrenberg-Bass, and creating an ‘engaged marketing community’ are all helping the privately-owned snack company drive growth, says marketing boss Kevin McNair.
Camelot pledges to ‘invest and innovate’ around National Lottery despite losing license
Michaela JeffersonAs it battles with the Gambling Commission over the decision not to renew its National Lottery licence in 2024, Camelot has reported ticket sales of more than £8bn for the second year in a row.
Why Dickies isn’t taking its 100-year legacy for granted
Niamh CarrollCelebrating its 100th anniversary this year, apparel brand Dickies is on a mission to cater to a diverse consumer base spanning builders and tradespeople to skaters and artists.
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