Video viewpoint: Debenhams’ multiplatform retail
Marketing Week reporter Rosie Baker talks through multiplatform retail in light of the new Debenhams in-store service, “Debenhams Extra”.
https://www.youtube.com/watch?v=W66JPcZ4kUA
P&G attributes sales rise to increased prices and marketing
Rosie BakerProcter & Gamble says price rises and increased marketing spend helped boost global revenue in its fourth quarter despite difficult economic conditions in the US and Europe.
Businesses need to stick their necks out
Marketing WeekThis week has been the most frustrating I can remember for a long time. After almost two years working on a major piece of innovation, we have been stopped by the global category powers, who remain unconvinced with my quantitative concept testing scores. We cannot progress to launch. The computer says no. This is not […]
Aegon restructures marketing in preparation for product push
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Consumer expectations back in negative territory amid looming threat of inflation
Michaela JeffersonWhile consumers’ personal finances look strong, this month’s GfK research points to fear of rising price inflation, which could once again weaken confidence.
Debenhams takes on new name in first campaign since Boohoo takeover
Michaela JeffersonThe spot focuses on the now online-only department store’s delivery credentials, as it aims to drive both new and existing customers to the recently relaunched ecommerce site.
Which retailers are winning the battle for third party brands?
Matthew ValentineWhile M&S and Next can see a profitable future in selling third party brands, has John Lewis got its strategy wrong?
Ad industry hits back as junk food ban gets go-ahead
Charlotte RogersIndustry leaders express anger at “draconian” and “headline chasing” policy, as government gives green light to online and TV ad ban for HFSS products from 2023.
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