Facebook needs to continue being useful. If it stops being useful, it will quickly shed users and, ahead of an expected stock market flotation, value. A small but significant percentage of people I speak to say they are sick of Facebook. Some friends have even removed their profiles from the social networking site while others […]
The Co-operative has topped a list of brands that have been called on to boycott advertising in the News of the World, a title that could have contributed to its u-turn on advertising with the Sunday tabloid.
Tesco is launching what it claims is the first retail customer magazine in China as part of is expansion in the region.
Omicron, rising inflation and supply chain disruption have taken their toll on overall marketing budget growth, but spend on market research is on the rise.
The FMCG giant has reduced marketing spend as a percentage of sales by 80 basis points, while driving a 6% increase in net sales.
Revolut is in the process of hiring 45 marketers and sees the expansion of its marketing team as a key element in its bid to become market leader.
Ellie Norman has stepped down from the role ahead of taking on a new challenge.