Video viewpoint: What next for News International and its advertisers?
Marketing Week reporter Lara O’Reilly gives us her view
https://www.youtube.com/watch?v=n1zWXlA4gNM
Marketing Week reporter Lara O’Reilly gives us her view
https://www.youtube.com/watch?v=n1zWXlA4gNM
Facebook needs to continue being useful. If it stops being useful, it will quickly shed users and, ahead of an expected stock market flotation, value. A small but significant percentage of people I speak to say they are sick of Facebook. Some friends have even removed their profiles from the social networking site while others […]
The Co-operative has topped a list of brands that have been called on to boycott advertising in the News of the World, a title that could have contributed to its u-turn on advertising with the Sunday tabloid.
Tesco is launching what it claims is the first retail customer magazine in China as part of is expansion in the region.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.