Brands that are pestering disengaged consumers for ideas should look to John Deere to see what co-creation can really do. Something strange has been happening this summer. And I don’t just mean with the weather. Or last week’s spontaneous street parties. A multitude of brands have somehow assumed that I want to be part of […]
Google’s acquisition of Motorola’s Mobility division this week was an incredibly shrewd landgrab for the future. The move not only ensures Google has the heavyweight patent protection that can safeguard its expansion plans for its Android operating system, but also enables Google to compete in yet another new sector. For while Google has previously made […]
As an entity, energy suppliers are suffering the kind of kicking the great British public usually reserves for politicians, train operators and the media. In response, the “big six” suppliers have to mitigate the ire that met the latest round of price increases with a raft of loyalty and product initiatives. Npower is offering new […]
Older talent represents a bargain for brands, with priceless wisdom and focused creativity outweighing the price tag.
Streamlined processes, the principles of Ehrenberg-Bass, and creating an ‘engaged marketing community’ are all helping the privately-owned snack company drive growth, says marketing boss Kevin McNair.
As it battles with the Gambling Commission over the decision not to renew its National Lottery licence in 2024, Camelot has reported ticket sales of more than £8bn for the second year in a row.
Celebrating its 100th anniversary this year, apparel brand Dickies is on a mission to cater to a diverse consumer base spanning builders and tradespeople to skaters and artists.