Video viewpoint: What next for the magazine sector?
Lara O’Reilly discusses what the magazine sector could learn from the latest ABC figures.
https://www.youtube.com/watch?v=H4nrCKBHHAo
Lara O’Reilly discusses what the magazine sector could learn from the latest ABC figures.
https://www.youtube.com/watch?v=H4nrCKBHHAo
Brands that are pestering disengaged consumers for ideas should look to John Deere to see what co-creation can really do. Something strange has been happening this summer. And I don’t just mean with the weather. Or last week’s spontaneous street parties. A multitude of brands have somehow assumed that I want to be part of […]
Google’s acquisition of Motorola’s Mobility division this week was an incredibly shrewd landgrab for the future. The move not only ensures Google has the heavyweight patent protection that can safeguard its expansion plans for its Android operating system, but also enables Google to compete in yet another new sector. For while Google has previously made […]
As an entity, energy suppliers are suffering the kind of kicking the great British public usually reserves for politicians, train operators and the media. In response, the “big six” suppliers have to mitigate the ire that met the latest round of price increases with a raft of loyalty and product initiatives. Npower is offering new […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?