Brands that are pestering disengaged consumers for ideas should look to John Deere to see what co-creation can really do. Something strange has been happening this summer. And I don’t just mean with the weather. Or last week’s spontaneous street parties. A multitude of brands have somehow assumed that I want to be part of […]
Google’s acquisition of Motorola’s Mobility division this week was an incredibly shrewd landgrab for the future. The move not only ensures Google has the heavyweight patent protection that can safeguard its expansion plans for its Android operating system, but also enables Google to compete in yet another new sector. For while Google has previously made […]
As an entity, energy suppliers are suffering the kind of kicking the great British public usually reserves for politicians, train operators and the media. In response, the “big six” suppliers have to mitigate the ire that met the latest round of price increases with a raft of loyalty and product initiatives. Npower is offering new […]
With Russell on holiday, it is my turn again to look at the key stories from this week and offer a view on what they mean for you and the industry. From the future of auto brands to the rise of the branded podcast, it’s been a busy week. Here is my take.
As we return to the ‘new normal’ we round-up the biggest news from the week including the retirment of Public Health England’s top marketer, Huggies’ new strategy and the rise in branded podcasts.
Internal communications and customer care may have slipped down the list of priorities for some brands pre-Covid, but both roles have emerged as priority areas for companies looking to a post-pandemic recovery.
We often mistake goals for strategy, but to be strategic about your career requires first diagnosing your situation, then giving yourself a competitive advantage.