Further to Dan Jackson’s letter (MW October 26).
Firstly, PCAM does not control the music aspects of advertising. It seeks to simplify and standardise methods of commissioning and administrating music in the media by regular consultation with industry bodies such as the IPA, the Musician’s Union and other interested parties. It certainly does not regulate fees charged by its members – that would be illegal under current legislation.
Secondly, Mr Jackson’s implication that agency negotiators are incapable of looking after their clients’ interests is silly.
Thirdly, in these cost-conscious days, we all know that you get what you pay for.
Finally, Mr Jackson’s clumsy lunge for free publicity does his organisation no credit.
The Society for Producers and Composers of Applied Music