Rainey Kelly Campbell Roalfe deserves praise for its Virgin Upper Class campaign featuring Terence Stamp and Helen Mirren (MW July 26).
I must be one of the 69 per cent that believe the campaign works and “makes its point in a clever way”.
I also enjoyed reading Tony Anderson’s facing comment and would like to pose a pertinent question.
Can we expect low-cost, no-frills airlines campaigns to broaden their “appeal beyond its natural constituency and into the enemy heartland, reaching the thousands of mainstream travellers” for whom the established short-haul airlines are an automatic choice?
The future is bright but will it be orange?
Wakefield Taffarello Associates