Virgin Atlantic names RKCR as global agency

Virgin Atlantic has appointed Rainey Kelly Campbell Roalfe/Y&R and its affiliates to handle its global advertising account.

Virgin Atlantic

The agency already handles the airline’s UK advertising and created the 25th anniversary campaign set on the launch day in 1984 and soundtracked by Frankie Goes To Hollywood’s song ‘Relax’.

GyroHSR and OMD have also been appointed to handle Virgin Atlantic’s below-the-line work and media buying on a global basis.

Paul Dickinson, sales & marketing director for Virgin Atlantic, says: “We have conducted a thorough review of our global advertising needs and concluded that Rainey Kelly Campbell Roalfe/Y&R and its affiliates will continue to help build our global brand consistency.

“We have been very well supported by local agencies around the world for some years but believe the time is right to focus our strategy as we plan for a new phase of growth.”

Richard Exon, CEO of RKCR/Y&R, says: “The opportunity for us to extend our remit globally is a fantastic endorsement of our relationship with Virgin Atlantic. We look forward to doing more standout creative work for the world’s most dynamic airline.”


Fraud prevention needs “400-plus rules”

Marketing Week

With card not present fraud growing dramatically, existing processes used to tackle the problem are likely to be inadequate. According to participants in a Continental Airlines webinar, sponsored by 41st Parameter, half of systems currrently deploy fewer than 25 rules to flag fraudulent incidents, with 17 per cent using under 200. Yet according to Ori […]


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