Virgin Atlantic splits marketing and sales role

Virgin Atlantic has recruited a senior BBC marketer to take the role of marketing director following a restructure of its commercial team.

Simon virgin atlantic

Simon Lloyd takes up the marketing responsibilities previously held by sales and marketing director Paul Dickinson. The airline has decided to split this role and is
set to appoint a sales director.

Lloyd has a background in digital, telecoms and customer insight. He was most recently director of media engagement, marketing and audiences at the BBC where he had responsibility for distribution of BBC marketing content across all platforms.

He was also the director responsible for the strategic marketing and brand leadership of BBC Sport, Radio5Live, children’s and learning programming.

He is also a former marketing director for the BBC Future Media and Digital division with responsibility for the audience insight, strategic development and marketing of the BBC’s digital services, such as BBC iPlayer and BBC Online.

He has also worked at Palm, 118118 and Nokia.

He will report to chief commercial officer Julie Southern. She says: ” The airline ha always been at the forefront of creative and innovative marketing and as one of the biggest brands in the world, marketing is key to our business.”

The airline launched its first route to Mexico earlier this month.

Dickinson left to join Christie’s in January this year.