Virgin Atlantic splits marketing and sales role

Virgin Atlantic has recruited a senior BBC marketer to take the role of marketing director following a restructure of its commercial team.

Simon virgin atlantic

Simon Lloyd takes up the marketing responsibilities previously held by sales and marketing director Paul Dickinson. The airline has decided to split this role and is
set to appoint a sales director.

Lloyd has a background in digital, telecoms and customer insight. He was most recently director of media engagement, marketing and audiences at the BBC where he had responsibility for distribution of BBC marketing content across all platforms.

He was also the director responsible for the strategic marketing and brand leadership of BBC Sport, Radio5Live, children’s and learning programming.

He is also a former marketing director for the BBC Future Media and Digital division with responsibility for the audience insight, strategic development and marketing of the BBC’s digital services, such as BBC iPlayer and BBC Online.

He has also worked at Palm, 118118 and Nokia.

He will report to chief commercial officer Julie Southern. She says: ” The airline ha always been at the forefront of creative and innovative marketing and as one of the biggest brands in the world, marketing is key to our business.”

The airline launched its first route to Mexico earlier this month.

Dickinson left to join Christie’s in January this year.

Recommended

Russell Parsons

DMA offers the weapons to win the PR war

Russell Parsons

Despite being one of the smaller trade bodies representing the interests of one of marketing’s lesser channels in terms of spend, the Direct Marketing Association is proving to be a doughty, and occasionally sparky example to the other defenders of the marketing faith.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now