Virgin Atlantic tests sustainable fuel for commercial aircraft

Virgin Atlantic is testing sustainable jet fuel on a commercial aircraft for the first time. The airline will fly one of its Boeing 747s on biofuel in a demonstration flight from London to Amsterdam in February.

It will be the first time that a commercial aircraft has run biofuel in-flight and is part of a major initiative between Virgin, Air New Zealand and Boeing to discover sources of sustainable aircraft fuel for the future. Air New Zealand also similar trial.

The Virgin Atlantic 747 will not have any passengers on board during the flight, which has been arranged in conjunction with Boeing and engine maker GE Aviation, is part of Virgin Atlantic’s drive to reduce its environmental impact.

Sir Richard Branson, president of Virgin Atlantic, says: “This breakthrough will help Virgin Atlantic to fly its planes using clean fuel sooner than expected. The demonstration flight next month will give us crucial knowledge that we can use to dramatically reduce our carbon footprint.”


Bellwether sounds cautious note

Marketing Week

Marketing budgets were hit by growing concerns about the economy in the last quarter of 2007, according to the latest Bellwether report. The report, which is published today (January 14), saw the steepest fall in budgets in two years due to weak sales revenues, disappointing profits and the credit squeeze. The report, which is published […]

London Eye considers short-term sponsor to plug gap left by BA

Marketing Week

Merlin Entertainments, owner of the London Eye, is seeking short-term sponsors for the attraction, while it considers approaches for a new long-term partnership. The London Eye Company (TLEC) is parting company with long-term sponsor British Airways in February, as exclusively revealed by Marketing Week last week. Merlin claims that it has been “inundated” with calls […]


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