Virgin Holidays counters Three’s ‘Holiday Spam’ apology ads with witty reply

Virgin Holidays has urged customers to show off their holiday snaps with pride in a witty response to Three’s spoof apology to hapless consumers annoyed at the amount of social media holiday bragging since the operator removed roaming charges.

Virgin Holidays has responded to a spoof campaign from Three with fun outdoor ads of its own.

The travel business is running outdoor ads with Primesight claiming “Don’t be sorry #showoff with pride. You Look Delicious” alongside sunbaked selfies and “Hot dog legs” pictures that usually populate holiday albums. The ads were created by M&C Saatchi and LIDA.

Virgin Holidays hopes to co-opt the buzz around Three’s “Sorry for all the Holiday Spam” Wieden+Kennedy-created ads, which launched earlier this month (4 July) as a fun way to highlight customers can use their phones abroad without paying for add-ons. It spanned online (see below) and print, specifically referencing the jealousy inducing pictures of fancy cocktails, plane wings and street food likely to invade Three’s customers’ social media feeds as a result of the offer.