Virgin Holidays has signed a deal with Yahoo. co.uk for ‘time-stamped’ banner ads. The ads will be updated with the latest offers every five minutes. Manning Gottlieb OMD, which brokered the deal, says eventually consumers might be able to check deals and availability and then book, all through a banner ad, rather than having to go to a website.
The average tenure for a CMO at the US’s top 100 advertisers fell again in 2023 to 3.1 years, or 37 months.
Morrisons is trialling the personalised, AI-powered initiative, which rewards shoppers for purchasing particular brands they select from a list, something it says will provide value for both the consumer and brands.
Newly appointed chief brand officer Ije Nwokorie will take over as CEO next year.
The direct-to-consumer flower business is reducing its marketing spend as it shifts its focus from growth to profitability, following £100m in operating losses last year.