Virgin hotels checks out new email system

Virgin Limited Edition, the luxury portfolio of destinations within the Virgin Hotels Group, is implementing a new email system and design for its newsletters. Working with eCircle, the creative look and feel of its communications campaign is being supported by enhanced reporting and analysis.

Robert Speirs, marketing manager at Virgin Limited Edition says: “We wanted to work with an agency that understands better than anyone else how to use email effectively and appropriately in order to engage our customers with the brand.  eCircle clearly demonstrated this ability and we are eagerly anticipating the results they achieve.”

Target groups for the company are high-end spenders and the campaigns will adopt a branding in line with the existing Virgin Limited Edition website.

Simon Bowker, UK managing director, eCircle, says: “Working closely with Virgin Limited Edition, we have created a new system and design that we believe will drive traffic to the site and increase awareness, interest and, ultimately, sales. Moving forwards, we’re looking forward to working with such a prolific and exciting brand, taking their email marketing strategy to the next level.”


Stephen Mellor

The life priorities of Generation Y

Marketing Week

Young people’s attitudes can flummox older generations but they need to consider Generation Y’s life priorities to get a better understanding of today’s youth, says Steve Mellor, youth and kids senior consultant at Harris InteractiveGeneration Y (13-28 year olds) seem to be a very difficult generation to make sense of. Youth priorities seem to have changed over the years leaving many – including marketers – struggling to understand how to interact with young people.

Door-to-door goes online

Marketing Week

A new online tool allowing marketers to find both consumer and business targets for unaddressed mail has been launched by Royal Mail. Customer Finder is aimed at both large and medium-sized companies looking to improve their targeting and effectiveness through the door-to-door channel.


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