Virgin Media: A history in ads

As Virgin Media announces its acquisition by Liberty Global, Marketing Week takes a look at some of the tactics it has employed to explain its ‘quad-play offering.’

Virgin Media

The telecoms and media company was formed out of the merger of NTL, Telewest and Virgin Mobile in 2006, unveiling its Virgin Media brand the following year. Below are some of its advertising highlights since then.

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Parlophone, John Lewis and Gabrielle Aplin

Josie Allchin

Parlophone signed singer-songwriter Gabrielle Aplin when it was officially still part of EMI last February. The 20-year-old from Wiltshire caught the attention of the record label by posting videos of herself performing acoustic cover versions of popular songs on YouTube.

Ruth Mortimer

Marketing and business do play to the same beat

Ruth Mortimer

I’m proud to be featuring EMI chief executive Andria Vidler as our cover star this week. Not just because she is the only female major label boss in the UK. Not because she is a sharp operator in charge of an incredibly famous brand at a moment of great turmoil and change in the music industry. But because she is a lifelong marketer.

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