Virgin Media expands broadcast deal with Turner Broadcasting

Virgin Media has signed a new agreement with Turner Broadcasting to make its pre-school channel Cartoonito available to its customers and make other content from the broadcaster available on mobiles.

Cartoonito is home to popular preschool shows such as Fireman Sam, the Care Bears and Hi-5. As part of the expanded line-up of content, Virgin Media has also secured the rights to bring a range of Turner Broadcasting content available to its customers, both online and through mobiles.

The online elements include a range of TV on demand including shows such as Cartoon Network’s Ben 10 and Boomerang’s Scooby Doo, as well as new content from Cartoonito.

The deal also means Virgin Media will be able to bring customers mobile versions of popular shows from Cartoon Network and Boomerang, as well as simulcast news from CNN.

Cindy Rose, executive director of digital entertainment at Virgin Media, says: “Our new deal with Turner Broadcasting will provide a huge boost to our three screen strategy as we develop an innovative new way for our customers to enjoy content. With the most compelling TV service in the UK, families will be able enjoy premium entertainment at home, online, or on the move.”

Tal Hewitt, vice president of distribution and business development at Turner Broadcasting, adds: “We’re looking forward to working closely with Virgin Media in the near future to expand our content offering across all of its three screens. Particularly exciting is adding Cartoonito to the mix.”


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