Virgin Media gets patriotic with logo

Virgin Media is hoping a new logo that incorporates the Union Flag will help it tap in to the patriotic fervour that next year’s Olympic Games and Diamond Jubilee will create.

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The Union Jack will sit next to Virgin’s logo in the revamped visual identity, a move, the company claims, which “reflects the company’s British heritage”.

Jeff Dodds, executive director of brand and marketing communications, says the logo change is “a way to symbolically remind people about all the fantastic things about our nation”.

He adds: “With Britain celebrating the Queen’s Diamond Jubilee and hosting the Olympic Games next year, we believe there is no better time to show our pride and excitement about what it means to be British.”

The logo will feature in advertising for the first time this coming weekend (15/16 October) in a campaign for the company’s TiVo service.

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