Virgin Media gives its vans an A-Team revamp

Virgin Media has launched a new fleet of TV and film-themed vans to help deliver and promote its new TiVo internet-enabled set top box.

By Lara O'Reilly 26 Aug 2011 12:01 am

The “supervans”, designed to look like famous vehicles from the A-Team, Dukes of Hazzard, Starsky and Hutch, Grease and Scooby Doo, will be driven by Virgin Media engineers as they visit homes to install TiVo boxes and the company’s other products.

Engineers will also be encouraged to dress up as characters from the related films and TV programmes, such as Mr T or Daisy Duke, as part of the promotion.

Maurice Daw, executive director of access at Virgin Media, says: “We want to bring the total entertainment experience to our customers and it’s the extra touches that really make a difference – we hope the new fleet will make our customers smile and make the installation process a fun one.”

The Virgin Media TiVo service launched earlier this year and combines live TV broadcasts with a catch-up schedule and allows customers to access a range of web-based apps. The service is one of the main differentiators against its biggest rival Sky, which has yet to launch a fully internet-ready box into the market.

Canon launches campaign to inspire photographers

Branwell Johnson

Canon has mounted a challenge to the camera marketplace with a pan-European campaign championing its hi-tech technology. Entitled ’Your EOS Adventure Starts Here’, the campaign is designed to inspire photographers of all levels to “start their photography adventure” and includes TV, online and print executions. The firm says the campaign aims to educate, encourage and […]

Opinion

HP buying into ‘big data’ through Autonomy

Michael Barnett

Hewlett-Packard’s buyout of Autonomy, the Cambridge-based software company, has brewed up a media storm about successful British businesses, and whether they should stay British. But it also shows just how valuable an asset data is going to be for technology giants like HP. Autonomy’s Intelligent Data Operating Layer (Idol) allows computer systems to make sense […]

Trends Uncategorized

Free content drives digital penetration

Steve Hemsley

Viewers may be replacing traditional TV channels and DVDs with on-demand content, but research seen exclusively by Marketing Week reveals the tipping point will not come until marketers pitch digital viewing as a value-for-money experience. While downloading films and TV shows is something done by more than half the UK population, research exclusive to Marketing […]