Virgin Media names new CEO

Ex-News Corporation veteran Tom Mockridge has been named as the new CEO of Virgin Media, in the first major appointment to the company post its takeover by US cable giant Liberty Global.

Virgin Media
Mo Farah signed with Virgin Media to become its brand ambassador in August.

Mockridge, formerly CEO of News International among other roles there, will take over from sitting Virgin Media CEO Neil Berkett, who announced he will retire after the EC consented to the $15.8bn (£10.3bn) takeover last month. Berkett will continue in the role until the takeover is fully closed.

He will report into Mike Fries, President and CEO of Liberty Global,who cited Mockridge’s experience in the European pay-TV market, during his stint at Star TV and Sky Italia, as reason for his appointment.

He said: “We are fortunate to bring an executive of Tom’s talent and experience in to lead Virgin Media in its next phase of growth. I’d also like to wish Neil Berkett all the best in his future endeavours.”

The merged entity will serve 25 million customers in 14 countries and will help grow the Virgin Media brand, both in the UK and across Europe.

The announcement did not refer to any changes in Virgin Media’s marketing team but it is understood it will remain intact led by the recently installed Jeff Dodds.



Sign up to the Modern Marketing Manifesto

Josie Allchin

To stimulate debate and help focus attention on the talents, skills and approaches we believe are fundamental to the development of the marketing discipline and the personal development of practitioners, Marketing Week and sister brand Econsultancy recently formulated a manifesto for modern marketing.

BT Sport first ad

BT Sport push aims to recruit broadband users

Lara O'Reilly

BT hopes its “Willy Wonka”-esque marketing campaign to promote the launch of its new BT Sport channels, which pit it directly against Sky in the pay-TV market, will create a “warm brand effect” on its entire business and boost broadband subscriptions.


    Leave a comment