Virgin Media O2 is launching its first joint campaign as it looks to raise awareness of its combined business and take on rivals Sky and BT.
Simon Groves takes on the director of brand and marketing role in the UK, following the departure of Cilesta Van Doorn and Nina Bibby who headed up marketing at the respective businesses prior to the merger.
O2’s top marketer Nina Bibby will leave the business if the proposed merger between the Telefónia-owned brand and Virgin Media goes ahead.
Virgin Media is looking to increase brand equity through the launch of its latest campaign, after it “switched gears” to focus on long-term brand building.
More than 20 CMOs and senior marketers have been chosen to join the EMEA Fellowship Programme, which prepares leading marketers for the transition to CEO.
Data analysts see data accuracy as a far bigger problem than marketers do, with manual processes causing brands to waste both budget and talent.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Departing Purplebricks after just over a year as CMO, Carter will assume the newly-created role at Dunelm, reporting directly into CEO Nick Wilkinson.